CRM Architecture & Migration
Replace costly legacy platforms with fully customized SuiteCRM deployments — discovery, configuration, and live training that drives 100% day-one adoption with an 85% cost reduction versus prior platforms.
Systems Consultant & Automation Strategist
Helping B2B companies replace bloated SaaS stacks with self-hosted CRM platforms, automated outbound pipelines, and AI-driven workflows — measured by adoption, retention, and documented ROI.
Available for consulting engagements and advisory roles with growth-focused B2B teams.
Systems consultant and automation strategist with a foundation in both technical implementation and direct sales. I founded Better Growth Systems to help SMB and mid-market B2B companies replace bloated SaaS stacks with self-hosted CRM platforms, automated outbound pipelines, and AI-driven workflows.
I built real sales instincts across SDR operations, field prospecting, and high-pressure client-facing environments before channeling that experience into building the systems that make outbound scalable. I build solutions clients actually use — not shelfware.
Replace costly legacy platforms with fully customized SuiteCRM deployments — discovery, configuration, and live training that drives 100% day-one adoption with an 85% cost reduction versus prior platforms.
Build automated data-scraping and ingestion pipelines that populate CRMs with thousands of SIC-coded, pre-segmented B2B leads — eliminating hundreds of hours of manual research per engagement.
Migrate from per-seat SaaS to self-hosted open-source stacks (n8n, Mautic) on Debian Linux and Docker — delivering full data ownership, zero licensing overhead, and 10+ hours of admin saved per week per client.
Design and deploy self-hosted email infrastructure for high-volume outbound campaigns — engineered template engines and hardened SPF/DKIM/DMARC configurations for consistent inbox placement at scale.
Migrate legacy B2B websites from WordPress to Astro — sub-second load times, perfect Core Web Vitals, and technical SEO that eliminates reliance on paid acquisition.
Overhaul outbound infrastructure with structured CRM migration, regional lead databases, and territory segmentation — enabling sales teams to scale outreach and double qualified daily appointments.
Jan – Feb 2024
Designed and deployed a VoIP solution across iOS, Android, Windows, macOS, and Linux using VoIP.ms SIP trunks, enabling seamless cross-platform deployment and zero manual data entry for outbound sales teams.
Apr – May 2024
Implemented NVIDIA GPU passthrough to a Windows 10 KVM/QEMU virtual machine using IOMMU, VFIO, and custom libvirt XML configurations for near-native GPU performance on a Fedora Linux host.
2022 – 2026
Partytown.ca / CMG Entertainment
Kitchener, ON · Part-time
Jan – Apr 2023
Allied Universal
Waterloo, ON · Full-time
Sep – Nov 2022
Latem Industries
Cambridge, ON · Full-time
2021 – 2022
Staples Canada
Waterloo, ON · Part-time
Sep 2021
Elections Canada
Kitchener, ON · Seasonal
2017 – 2020
BG English
Ontario · Remote · Self-employed